Augmented Reality filters
The process of crafting filters opened up exciting opportunities for creative advertising endeavors. This hands-on experience sparked my passion for pushing the boundaries of digital storytelling.
An Instagram filter was created for an exclusive edition of the 20 Minutes paper journal, featuring their typewriter NFT collection. By scanning the cover, it reveals a floating typewriter through augmented reality, seamlessly merging the physical and digital realms for an engaging and innovative experience.
An Instagram filter was crafted for OK C'EST COOL's Twitter banner, bringing it to life with captivating animations. This innovative filter required the meticulous 3D modeling of the agency's team members and the creation of a “metaverse” location from scratch.
ONE organization's "Back to the 80's" campaign, highlighted the disheartening reality that poverty levels have regressed instead of progressing from that era. This filter serves as a vibrant homage to the 80s, featuring a array of retro-inspired looks. When users scan the agency's Twitter banner, they are transported to a futuristic universe. By immersing users in the nostalgia of that time, the filter effectively raises awareness and garners support for ONE's mission.
